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Pural, a brand with a rich heritage, traces its origins to the early 20th century with Arnold Roth's bakery, inspired by the Reformation movement and its visionary ideals of healthy, vegetarian eating. Since its acquisition by the German wholesaler Claus in 1992, Pural has positioned itself as a pioneer in the distribution of organic products, with an emphasis on the manufacture of vegetarian reform products, particularly based on soy. Today, the brand offers more than 200 organic and vegetarian quality products, bearing labels such as demeter, vegan and gluten-free to guarantee their quality.
