Beliflor was born in May 1988 in the Paris region. It was founded by Paul Guisado, who is still its director today.
For 30 years, Beliflor has become a strong and distinctive brand. Indeed, it has specialized in natural hair care. Beliflor's desireis to design caring products that appeal to nature, for committed beauty: not to harm either humans or the environment. From the beginning, and thanks to its first colorings developed without ammonia or lead salts, Beliflor has been part of this approach.
It is always this same value of benevolence which guides the design of the new ranges.
For about fifteen years, Beliflor has been involved in the market of natural and certified organic beauty care. It brings back into fashion ancestral beauty recipes such as Cold Cream (or Cédrat de Galien). Beliflor also wants to make the most effective products accessible to everyone, such as the Magic Balm, all in one and organic, successfully launched a few years ago.
